BACKGROUND INFORMATION
1995:::
Established 'OCN' anti-brand as a vehicle for print and video based experimentation. Project incorporated zines, fake street propaganda campaigns, and video/film based collage work for collaborative exhibitions and installations.

1996:::
Began producing video and print-related projects for corporate and music industry-based clients. Projects included film clips, promotional videos and CD/ Brochure artwork.

1997:::
Commenced design work through graphic arts agencies establishing ongoing contracted positions. Projects included digital imaging and presentation programs for Holden and MPC, graphic design and electronic publishing for GE Capital Finance, Spowers Architects, I.D.E.A., and Effective Change, as well as ongoing project driven freelance assignments. These included branding and corporate ID design, packaging design, print advertisements, brochure and booklet design.

2001 - 2006:::
In-house head graphic designer and web developer for C.M.I, an Australian musical instrument and pro-audio equipment wholesaler. Responsibilities include development, design and implementation of localised marketing strategies for imported brands such as Rickenbacker, ESP & Washburn Guitars, Hughes & Kettner and Digitech, as well as general branding development for in-house brands Monterey and Peak Audio. Also continued freelance work involving brand and marketing development, print and web design. Clients include Golden Creek Olives, Australian musician James Reyne, Bhutan Travel Bureau and Frankston City Council.

Awards:::
2002 - Designwyse Digital Award (Outstanding initiative and application in the field of digital assembly).
1994 - VCE Media Award (Outstanding achievements in VCE media studies).