About Me

Graphic Designer for Print. Web Designer & Developer. Branding Consultant. SEO. Social Media and Google Marketing.

I am a graphic designer, website designer and developer, brand specialist, creative consultant, marketing strategist and project manager with over 25 years’ experience. I am passionate about delivering meaningful design for brands and the people who matter to them.

Working across a variety of industries in both full time and in freelance positions, over the course of my career I have developed a proven knowledge of all roles and responsibilities relating to graphic design and art direction across the entire spectrum of both print and digital platforms. This includes idea generation, layout, copywriting, illustration, photography and photo editing, proofing, pre-press and print procurement.

I also work with every aspect of website design and development. From creating functional user interfaces and user experiences that engage, are intuitive and encourage interaction, to developing content and all front-end requirements using clean and efficient code that can deliver the website across multiple devices.

My current position is Graphic Designer and Production Manager for luxury travel company Abercrombie & Kent. In this role I am responsible for all print design including brochures, magazines, print advertisements, direct mail, exhibitions and events, website design, and for developing and implementing a market orientated brand strategy that focusses on long term brand building and short term sales activations. I also head up a high performing team of copywriters, product managers and executives across all communication and creative design projects, and the delivery of campaigns and production across all media platforms and channels.

Blending my unique skill set with extensive expertise in brand development, creative strategy, digital marketing, social media management, search engine optimisation, and video production enables me to deliver a wide range of projects from the conceptual stage through to production and distribution with an emphasis on creativity, clarity, efficiency, user experience, accessibility and user engagement.

I am always looking for ways to improve the way things look, how they work, and how well they speak to people. Asking questions and approaching projects with curiosity, helps me to use problem solving and experience to achieve good design that delivers meaningful results. Design is never finished. It is always evolving.

I have a strong interest in wildlife photography, and am passionate about conservation.

Branding

Brand building sounds straight forward, but it doesn’t happen overnight. It goes beyond simply creating a logo. It is a strategic investment in providing a truly cohesive experience that will separate you from your competitors, and provide you with a perfect identity that you are proud to be the owner of. When developing new brands, consultation is key to ensuring that a company’s values, products and services are successfully conveyed in their communications, and that those messages reach the market in a target-oriented way. Existing brands are reassessed with regard to their attractiveness, market position, overall brand recognition and communications. These results then form the basis for creating a methodology to recalibrate the brand.

• Brand Strategy
• Logo Design
• Art Direction
• Identity Systems
• Brand Guidelines

Print Design

Your visual identity speaks volumes to your customers. Every aspect of your communication – from the colours you choose to the font or graphics – tells your customers your story. With print design I know the importance of getting it right first time and deliver pixel perfect artwork for production. I combine my eye for design with my knowledge of the print process to make the finished job meet all expectations, and feel as good as it looks. My goal is to not only make ideas visible, but to intensify meaning, experience and understanding through effective visual communication. To me this is common sense.

• Brochures
• Corporate Identity
• Offset, Web, Sheetfed and Digital Printing
• Magazines and Catalogues
• Annual Reports
• Banners
• P.O.S, Events and Outdoor Display Materials
• Business Stationary
• Packaging
• Illustration
• Photography and Photo-Editing

Web Design & Digital Marketing

With an ever-growing number of platforms it’s important that your brand experience remains consistent. I understand how to deliver across multiple devices and create user experiences that engage and are intuitive, usable, encourage interaction, and precisely reflect your brand values. I work with every aspect of website design and development, from designing functional user interfaces to developing the front-end requirements using clean and efficient code including HTML5, CSS3, PHP, WordPress and jQuery. I can also provide consultancy and strategy development for search engine optimisation programs, Google search & display marketing campaigns and social media campaigns.

• Web Design & Development
• Responsive Websites for Desktop and Mobile Devices
• User Interface and Experience Design
• Architecture Including all Coding and Development
• Search Engine Optimisation (SEO)
• Google Marketing
• Social Media
• E-Newsletters & Email Campaigns