Graphic Designer for Print. Web Designer & Developer. Branding and Re-Branding Consultant. SEO. Social Media and Google Marketing.
My name is David Kneale. I’ve been working as a graphic designer since 1995. My current full time position is as Senior Graphic Designer and Production Manager with luxury travel company Abercrombie & Kent Australia. My role includes all graphic design, web design and development, brand strategy, social media management, digital strategy, management of all print production, photography and video production and content development.
Previous full time positions include working as head graphic designer and web developer for African Wildlife Safaris & Natural Focus Safaris (2014-2018 and 2006-2011), Australian School of Applied Management (2013-2014), World Challenge, Travelbound and Edwin Doran Sports Tours Asia Pacific (2011-2013), and CMI Music and Audio Australia (2001-2006).
Most of my roles have largely been in-house with a view to consolidate branding, implement consistent style guides, create an engaging, modern and functional web presence with effective search engine rankings, develop a proactive social media presence and generate a visually engaging and recognizable approach to brand marketing across a range of mediums.
I also work in a freelance and consultancy capacity.
I keep busy, always looking for ways to improve the way things look, how they work, and how well they speak to people. Design is never finished. It is always evolving.
I have always had an strong interest in photography. Particularly wildlife photography with several recent trips to Africa including Botswana, Kenya, Rwanda, Tanzania, Zambia, Zimbabwe, Namibia and South Africa.
Engaging branding and design solutions for establishing brand uniqueness, improving brand visibility and reinforcing a point of difference within your competitive market.
Brand building sounds straight forward, but it doesn’t happen overnight. It goes beyond simply creating a logo. It is a strategic investment in providing a truly cohesive experience that will separate you from your competitors, and provide you with a perfect identity that you are proud to be the owner of. When developing new brands, consultation is key to ensuring that a company’s values, products and services are successfully conveyed in their communications, and that those messages reach the market in a target-oriented way. Existing brands are reassessed with regard to their attractiveness, market position, overall brand recognition and communications. These results then form the basis for creating a methodology to recalibrate the brand.
- Brand Strategy
- Logo Design
- Art Direction
- Identity Systems
- Brand Guidelines
Your visual identity speaks volumes to your customers. Every aspect of your communication – from the colours you choose to the font or graphics – tells your customers your story. With print design I know the importance of getting it right first time and deliver pixel perfect artwork for production. I combine my eye for design with my knowledge of the print process to make the finished job meet all expectations, and feel as good as it looks. My goal is to not only make ideas visible, but to intensify meaning, experience and understanding through effective visual communication. To me this is common sense.
- Corporate Identity
- Offset, Web, Sheetfed and Digital Printing
- Magazines and Catalogues
- Annual Reports
- P.O.S Materials
- Business Stationary
Web Design & Digital Marketing
With an ever-growing number of platforms it’s important that your brand experience remains consistent. I understand how to deliver across multiple devices and create user experiences that engage and are intuitive, usable, encourage interaction, and precisely reflect your brand values. I work with every aspect of website design and development, from designing functional user interfaces to developing the front-end requirements using clean and efficient code including HTML5, CSS3, PHP, WordPress and jQuery. I can also provide consultancy and strategy development for search engine optimisation programs, Google search & display marketing campaigns and social media campaigns.
- Web Design & Development
- Responsive Websites for Desktop and Mobile Devices
- User Interface and Experience Design
- Architecture Including all Coding and Development
- Search Engine Optimisation (SEO)
- Google Marketing
- Social Media
- E-Newsletters & Email Campaigns