Project: Abercrombie & Kent is widely regarded as one of the world's leading luxury travel companies. They required a Design & Production Manager to facilitate the re-design of their Australian website, re-calibrate the design of all of their print and marketing materials, and manage stakeholders in their product-to-market process.
Solution: Services included art direction, identity system, the design of multiple brochures of up to 176 pages each, flyers, advertisements, presentation folders, newsletters, corporate collateral and e-newsletters, project management, print management, copywriting, social media management, photography and electronic presentations.
In collaboration with an external digital agency, the Abercrombie & Kent Australia website was also updated with an improved navigational structure, a total overhaul of the front-end, and improvements in the CMS with an improved integration into product and marketing workflows and strategies. The first stage of this project is completed, and is ongoing. This project involved website design and project management.
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