Project: Partner brand to AWS, Natural Focus Safaris specialise in travel to exceptional wildlife and wilderness destinations. They required strategic guidance and a brand re-calibration program.
Solution: Services included art direction, identity system, the design of multiple brochures of up to 144 pages each, flyers, advertisements, presentation folders, newsletters, corporate collateral and e-newsletters, project management, print management, copywriting, social media management, photography and electronic presentations. The AWS & NFS website was also redesigned within a Wordpress framework incorporating responsive design for use on mobile devices, an emphasis on use of strong destinational imagery, a concise navigation, improved user experience and in a structure that could be easily integrated into their existing marketing workflow. In 2016 the company launched a website dedicated to marketing Australia and New Zealand product. This project involved all website design and development, as well as itinerary design, product research and selection.
Brochure Design, Advertisements, Web Design
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