Natural Focus Safaris

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Project: Partner brand to AWS, Natural Focus Safaris specialise in travel to exceptional wildlife and wilderness destinations. They required strategic guidance and a brand re-calibration program.

Solution: Services included art direction, identity system, the design of multiple brochures of up to 144 pages each, flyers, advertisements, presentation folders, newsletters, corporate collateral and e-newsletters, project management, print management, copywriting, social media management, photography and electronic presentations. The AWS & NFS website was also redesigned within a Wordpress framework incorporating responsive design for use on mobile devices, an emphasis on use of strong destinational imagery, a concise navigation, improved user experience and in a structure that could be easily integrated into their existing marketing workflow. In 2016 the company launched a website dedicated to marketing Australia and New Zealand product. This project involved all website design and development, as well as itinerary design, product research and selection.