World Challenge Expeditions

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Project: World Challenge provide overseas educational expeditions to school groups. Their Asia Pacific, International Schools and North America market operations required strategic guidance and a brand re-calibration program to more accurately address their audience.

Solution: Services included brand strategy, art direction, identity system, the design of brochures, flyers, advertisements, presentation folders, corporate collateral and e-newsletters, print management, copywriting, social media management, electronic presentations and website design and development. The sites structure, navigation and interface were re-developed to improve the user experience by making it more accessible, intuitive, relevant, informative and targeted. This project included interface design, Wordpress development, programming CSS, HTML, image sourcing as well as copywriting.